Leica has replaced the classic rangefinder with an EVF! Now you can achieve perfect focus while maintaining that signature high price tag.

Just when you thought your kit lens was enough – meet the Viltrox 50 mm f/1.4.
It delivers sharpness so good you’d swear your subject posed for it. And no, you don’t need to mortgage your house for this beauty.

#viltrox #viltrox50mmf14 #50mmf14

Just found my new favorite lens: the Sony 100mm f/2.8 Macro GM — because macro nerds deserve a love story too.
Side effects may include extreme detail obsession and broken piggy banks.

#sony100f28gm #sonymacrolens #sonygmlens

Nikon upgraded perfection? Tell Canon to take a seat.
Caution: Viewing may cause uncontrollable lens envy.

#nikon2470f28 #nikonzoomlens #nikon

Only 3 lenses you’ll ever need in 2026 — because who wants to carry a camera bag heavier than their house keys?

Sigma’s new 35mm f/1.2: the lens that’s doing the opposite of everything I expected—surprise, it’s awesome. 📸 Turns out, my brain + this lens = creative chaos in focus.

#sigma #sigma35f12 #sigmalens

Watch how Aftershoot turns your fugly portraits into runway-worthy headshots—automagically.
No more manual masking; your dodge & burn skills can take a coffee break.

#aftershoot

Upgrade your flash game: the V480 vs V100 — because sometimes, gear flex is real