Lisa Holloway was born in Lake Havasu City, Arizona, and began her photography career in 2006 with a Canon Rebel, initially as a self-taught hobbyist capturing her 10 children. She turned professional in her twenties, building a 19-year career focused on emotive family portraits. Key milestones include international publication and awards for her fine art work. Now based in Mohave Valley, Arizona, her style features light-soaked scenes with golden yellows and soft greens.
- Primary Genres: Family Photography, Portrait Photography, Lifestyle Photography
- Primary Photography Style: Straight Photography (emotive, light-filled) – Captures authentic moments with natural light for warm, genuine images; Expressionism (aspirational, warm) – Creates uplifting, story-driven portraits that evoke joy and connection.
- Key Message: Holloway celebrates family life through timeless images that blend posed and candid elements, reflecting subjects’ true essence with elegance and warmth.
Holloway’s subjects centre on families, children, and lifestyle scenes, often set in natural outdoor environments like deserts or grassy fields. Her aesthetic emphasises vibrant, light-filled compositions—golden yellows, soft greens, and creamy whites—with textures like flowing hair or sunlit skin adding emotional depth. She shoots with a Canon 5D Mark IV and primes (e.g., 85mm f/1.2) for creamy bokeh, using handheld techniques at 1/500s to capture spontaneity.
Natural light from golden hour floods her frames, with reflectors softening shadows for a dreamy glow—no artificial lighting is used. In Lightroom, she boosts warmth and contrast subtly, enriching hues while keeping the look natural. Her work is presented in prints up to 20×30 inches, featured in galleries and magazines like Vogue and Harper’s Bazaar.
For intermediate photographers, Holloway’s style offers lessons in natural light mastery. Her digital workflow provides instant feedback, unlike film’s slower process, allowing quick adjustments in dynamic family shoots. Prime lenses for bokeh mirror selective focus techniques, adapted for warm colours to evoke emotion. Her minimal editing encourages in-camera precision, using tools like Lightroom to enhance without overprocessing—try golden hour shoots with reflectors to replicate her aspirational warmth.
- Accolades:
- Professional Photographer Top 10 (2015)
- Internationally published in Vogue and Harper’s Bazaar
- Award-winning fine art portrait photographer
- Trivia:
- Mother of 10, inspiring her family-focused shots.
- Loves desert dusk for its soft lighting.
- Started with a point-and-shoot camera.
- Captures joy amid Arizona’s rural landscapes.
Lessons from this Photographer:
Holloway’s light-filled approach teaches using natural lighting to evoke emotion, blending posed and candid elements for authentic stories. Her prime lens use for bokeh shows how to isolate subjects, encouraging experimentation with depth of field. Intermediate photographers can apply her minimal edits in Lightroom to preserve natural warmth, shifting to in-camera focus for deeper craft appreciation.
Website and Instagram:
Citations:
- Photographer’s Official Website: https://www.lhollowayphotography.com/
- 500px ISO: https://iso.500px.com/humble-beginnings-lisa-holloway-shares-her-humble-start-in-photography/
- 1x.com Magazine: https://1x.com/magazine/permalink/6793
- Voyage Houston Interview, May 30, 2018: https://voyagehouston.com/interview/meet-lisa-holloway-lisa-holloway-photography-pearland/







