Amy Shore: Revealing the Heart of Automotive Culture

Amy Shore, born in 1989 in Leicestershire, England, kicked off her photography career capturing weddings before switching gears to automotive photography. Her big break came in 2013 with a viral shoot of a Ferrari P4 replica, sparking collaborations with brands like Jaguar Land Rover and BMW, and features in Octane Magazine. Now based in Warwickshire, UK, she’s known for her soft, warm tones—golds, muted blues, and browns—that bring out the human side of car culture. Her work blends photojournalism with a romantic twist, making cars more than just machines.

Primary Genres: Automotive Photography, Lifestyle Photography
Primary Photography Style: Straight Photography (journalistic, emotive shots with a natural feel), Expressionism (romantic, narrative-driven imagery)
Key Message: Amy Shore uses her lens to uncover the emotions, moments, and lifestyles tied to cars, merging factual storytelling with a warm, romantic vision of automotive culture.

Shore’s photos often feature cars alongside the people who love them—drivers, mechanics, and enthusiasts—snapped at car shows, rallies, or workshops. Her unique aesthetic shines through in soft golds, muted blues, and warm browns, highlighting textures like polished chrome or worn leather. She shoots with Nikon Z9 and D6 cameras, using prime lenses (35mm, 85mm f/1.4) handheld at 1/500s to catch action on the fly. Natural light is her go-to, especially during golden hour or overcast days for even, warm tones, though she’ll add off-camera flash for extra punch. In Lightroom, she boosts warmth and contrast, keeping hues rich but real, steering clear of over-sharpening to preserve the mood.

For intermediate learners, Shore’s digital style shows how modern cameras can handle fast-paced lifestyle and action shots. Her choice of prime lenses and shutter speeds highlights the role of settings in freezing motion, while her lighting and editing tricks—lifting warmth, tweaking contrast—teach how to shape mood in post-processing, much like the zone system controls tones. It’s a practical lesson in balancing gear, light, and edits to tell a story.

Her work pops up in Octane Magazine, at Goodwood events, and as fine art prints up to 30×40 inches, with her 2025 book Roadtrips set to dive deeper into her narrative style. Shore’s approach is less about the car alone and more about the life around it—every chrome curve or weathered hand tells a tale.

Accolades:
- Nikon Europe Ambassador (2021)
- Amateur Photographer Rising Star (2017)
- Youngest ever Nikon UK Ambassador
- Featured on the cover of Octane Magazine

Trivia:
- Her first car shoot was a Ferrari P4 replica, nudged by her dad.
- She runs a Jaguar E-Type workshop with her husband.
- She once shot onion fields for a gig and enjoyed it.
- She changed her surname in 2023 but kept Shore for her brand.

Lessons from this Photographer:

Amy Shore’s work is a masterclass in storytelling—find the human heartbeat in your subject, whether it’s a car or a face, to make your photos hit home. Her knack for natural light and framing, like using foreground elements, shows how composition and lighting can set a scene’s vibe. Switching from weddings to cars, she proves skills can cross genres, pushing photographers to experiment and adapt while digging into their craft through blogs or workshops.